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Cofique Iced Coffee has been recognized by Nielsen as a top Breakthrough Innovation in 2021, out of 18,000 products launched during the past two years in Saudi Arabia. This recognition is a testament to the distinctiveness and consumer relevance of…

In tune with the needs of modern consumers, as they look for options that are not only convenient, but are also flavourful with an authentic taste, Goody is launching a range of exciting, ready-to-use simmer sauces: Tikka Masala Sauce, Teriyaki…

For the 91st Saudi National Day, Goodyians wanted to express how our homeland means so much to us.  This nation is our identity that we take much pride in. It is our beloved homeland that we shape and protect with dedication, devotion,…

There are those who live to save lives, and others who are restless in their pursuit of protecting them, together supporting the health of our nation.

Some individuals are unknown, simply unseen, dedicated to always helping and supporting others…

Over the past few weeks, we have all witnessed a critical pandemic situation that has put the world on hold. The issue has collectively affected our communities and our families. It has also influenced our nation’s economy. During these difficult…

Gulfood 2020 was a great opportunity for us to showcase our latest product innovations. As is our tradition, we enjoyed inspiring visitors through our live cooking sessions and spreading amazement through refreshments and mini bites made of our delicious…

On December 18, 2019, the Basamh Group held its annual OGSM event; where the whole organization, which includes the Goodyian family, came together and connected with one another to celebrate the achievements of 2019 and share goals and strategies…

Goody organized the“Toque of the Town” event in collaboration with Destination KSA.

Goody celebrated its 50th anniversary since its inception in 1969 by Sheikh Ahmed Saied Basamah Ahmed Saeed, who set…

In line with the Kingdom’s Vision 2030 focusing on healthier Saudi lifestyles, food companies are seeking to innovate their packaged products to provide distinctive healthy meals and enable women to get creative in the kitchen when cooking for…

Goody, the industry leader in packaged food products, celebrates Saudi Arabia’s 89th National Day by reflecting on 50 years of evolution in food culture. On this momentous occasion, Mr. Khalid Temairik, the CEO of BTIG Group (owner of Goody…

Goody, the industry leader in packaged food products, celebrated 50 years of evolution in the food culture. This celebration is a testament to Goody’s distinctive expertise in providing consumers with a diverse range of delicious meals that…

We enjoyed spreading amazement at the premier food exhibition, Gulfood 2019, through showcasing our latest product innovations in our Goody Supermarket, featuring live cooking sessions at the Goody Kitchen Experience area and inspiring visitors…

As part of its growth strategy, Goody aims to not only address current market conditions but to also innovate and offer products that will be consumed by the consumers of tomorrow. As a result, Goody is proud to have launched 39 new SKUs in 2018.

Goody has an ambitious expansion plan with objectives that the company is not only able to meet, but is actually exceeding. Beginning late 2017, the company began the process required to make its brands available in more global markets. This process…

Saudi Arabia is a country that is changing rapidly and progressing at a swift pace. In addition, the current global economic environment is highly dynamic. It is therefore imperative for any company to keep up with these changes. It is with this in…

Goody’s teams won the recent Fresh Connection Saudi Arabia Supply Chain Competition, thus qualifying for the final global stage of the competition scheduled for September 2018.These amazing results were achieved through redefining the game and…

The Goody Marketing Academy is a customized learning program that enables Goody’s employees to become the marketing leaders of the future. While the company’s HR training program develops Goodyians’ soft skills,…

Consumers are becoming more alert about their health and food choices, which has gradually changed their perception of ‘good’ food choices and has shifted their priorities. They therefore look for fortified or added health value products…

As part of Goody’s commitment to its consumers, Quality and Safety are the company’s top priority. This applies to Goody’s entire portfolio, from foods and beverages to all systems and services. Quality assurance & product safety…