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Product Innovation at Goody

3 Apr 2019
Product Innovation at Goody

As part of its growth strategy, Goody aims to not only address current market conditions but to also innovate and offer products that will be consumed by the consumers of tomorrow. As a result, Goody is proud to have launched 39 new SKUs in 2018.

With regards to Tuna, ready-to-eat Tuna Meals were launched. Flavors such as Spicy Thai Quinoa Meal and Mediterranean Mix were created to enable consumers to enjoy various cuisines with healthy ingredients. Goody also extended its range of fish products through the launch of canned Salmon in various flavors, to allow consumers to conveniently enjoy this high-quality fish at competitive prices.

The company also successfully launched Goody’s Natural Peanut Butter range. This range targets consumers who are increasingly making healthier food choices. With that in mind, Pasta Creations have also been launched, with new ingredient fusions like Quinoa Spaghetti and Spinach Penne. These high-quality products can be conveniently enjoyed with Goody’s delicious pasta sauces such as Arabiata and Napoletana Sauce.

Another product category where Goody’s innovations are being noticed is the condiments category; “The Flavor Station” range of restaurant-like sauces includes Spicy Chipotle Sauce and Smoked BBQ Sauce. In addition, Cofique launched a new Latte Range that includes exciting flavors like Pumpkin Spice and Red Velvet, which are in tune with the preferences of Goody’s consumers.

All of these product innovations show how Goody is proactively able to fulfill the preferences of its consumers, while also, in its own way, shaping how food culture is evolving.

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Hazar Hafiz
Digital Strategist

My years in Goody has been filled with great learning! I joined under the Corporate Marketing department where I have been exposed to various projects, building my project manageme...Read More Sharent and marketing skills. Goody also keeps updated with new media and I have been given the opportunity to expand my learning in this area. I am certain that the next couple of years would just add more value to my growth! Show Less Share