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Goodyians Insights

Purpose-driven value creation leads to Goody's continuous growth in a tough retail market
15 Dec 2018
Purpose-driven value creation leads to Goody's continuous growth in a tough retail market

At a time where loyalty has gone frugal and the average shifter base has increased multi-fold (15% +). The only way to break through in a fast commoditizing market is to consistently create more real value that is beyond discount sell.

This…

Why do we Exist at Goody?
15 Dec 2018
Why do we Exist  at Goody?
Passion: Why We at Goody are Obsessed With it?
15 Dec 2018
Passion: Why We at Goody are Obsessed With it?

To build a great business the company needs a larger goal, one that transcends bottom line. The best and brightest talents are attracted to organizations that offer a broader purpose. But, simple defining a purpose is not enough; it’s just a…

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Ghada Jawharjy
Chef - Goody Kitchen Star

The standard of success for any product is the customer satisfaction and loyalty. I’ve used Goody products for many years, and I rely on them for their quality and variety. Back ...Read More Sharein days I would see the famous Hijazi Mamoul preparation using the Goody Vegetable shortening product, and Goody Peanut Butter being spread on toast with honey, Goody pasta arranged in the kitchen cabinet where would I choose the Pasta for my mom to cook. This is my childhood story of me growing up with Goody products. Today, I have established a group to teach the arts of cooking, and I have used Goody products all along. They remain the most trustworthy products and have done, ever since I was a child. Most importantly, the Goody product range has grown and keeps pace with modern ideas, both in packaging and form, and in content or method of use. For example, Tenderina tuna, which is soft and is best with making sandwiches, the variety of pasta and their new packaging, like Goody lasagna which is easier to cook. Then there are the new Goody Burger Sauce and the canned chopped tomatoes, and the different salad dressings. In addition, Goody had provided us with creative and innovative recipes, both in magazines or social networking sites. So that I get a product idea and innovative recipes Thank you Goody for everything you have provided us with.Show Less Share