Every company exists for a reason or purpose, at Goody we exist to empower people to amaze. Why I, alongside every Goodyian, believe in our purpose is simply because it has been proven time and time again that our goal goes beyond quest for profits and growth. It’s how we operate to transform the world around us. Our purpose is not simply a pretty set of words or marketing slogans, it reflects the passion of this great organization and the reason why we arrive at work every single day. Irrespective of our level or role in the organization, we all are empowered to play our part in realizing the vision of Goody.

Our shared purpose enables us to amaze the entire value chain, including our consumers, retailers, suppliers, shareholders, organization and community, to the best of our ability. We empower our consumers by delighting them with the finest quality products, our retailers by excellence in execution, our suppliers by building sustainable partnerships, our shareholders by optimizing our resources and our community by enriching relationships. And, most importantly, we empower our employees by enhancing their capability to live that purpose every day.

According to recent research by EY Beacon Institute and Harvard Business School in the US, purpose-driven companies saw 85% growth in their revenue within 3 years, while 42% of companies with no defined purpose, showed a significant drop. Purpose has always been the growth driver behind the world's greatest companies. With a meaningful purpose at heart, Goody has risen to unprecedented heights over the last decade. Today Goody is ranked among the top 3 FMCG Food Brands in KSA with a sharp focus on remaining the most amazing choice for consumers, for years to come, InshaAllah.