This year marks our most significant milestone yet. We are celebrating 50 years of excellence and a semi-centennial record of innovative achievements that reached millions of households across the GCC.
What we are celebrating today goes far beyond numbers. Today we stand upon an opportunity to celebrate our existence and an eventful journey of food evolution with the “food passionistas” who actually made it all happen – the everyday heroes, the housewives.
As we pursue our growth agenda, the real challenge for our brand resides in building relevancy with those same people who will continue to inspire the food evolution – the millennial generation. Those people are on the lookout for brands and innovators that can cope with bold fusions and richer varieties. They value brands that inspire them to step up the evolution ladder and achieve more. It is our mandate to ride on these winds of change, bringing inspiration and innovation to every Saudi household with unique products and flavors catered to their preferences.
Goody will continue delivering new and exciting product solutions to make the food culture more exciting as we plan ahead for 102 New SKUs and entering 40 New Categories. Our product innovation caters to the evolving needs of millennials and the loyalist. Pasta Creations, Flavor Station, Salmon and our Natural & Healthy Range across portfolio are great examples of innovation inspired by millennial insights; we wouldn’t have thought about these without them and without a team which believes in responding to these insights and in bringing to life these responses.
We are committed to solidifying Goody’s positioning as a progressive young-minded brand with a deeply-rooted purpose of evolving the food culture while we emerge as the most innovative and credible brand across the GCC in the next 5 years.
Together, we are, and will continue to be, the drivers of the story of food evolution as progress remains our tradition.