Consumers are becoming more alert about their health and food choices, which has gradually changed their perception of ‘good’ food choices and has shifted their priorities. They therefore look for fortified or added health value products that do not compromise on the original taste or quality.
Being a market leader, Goody launched Mayo Olive Oil to cater to an untapped segment in order to stay ahead of the market and to display expertise with a unique and differentiated offer. The new launch connotes a more premium perceived value for consumers with a healthier oil choice. Indeed, Mayo Olive Oil is unique because of the olive oil it contains, thereby providing a more wholesome alternative which does not compromise on the original taste or quality!
