Nourishing the Heartbeat of Every Meal
We’re passionate about bringing love to the table. Every meal is a celebration of love and connection. GoodyCo believes that food has the power to nourish not just our bodies, but also our souls. Every ingredient and recipe is created with love so you can create delicious meals that bring people together.
A Timeline of Connection and Innovation
Goody Launched by Sheikh Ahmed Saeed Basamh with a vision to become one of the leading regional packaged food companies in Saudi, started with Tuna, Shortening.
Goody introduces Peanut Butter and Mayonnaise to Saudi market.
Goody launches Pasta and Canned Food range while expanding geographically in the region.
Launched two new brands targeting new segments. Cofique launched to compete in the coffee category, while Treva launched as a value-brand.
Revitalized company purpose, vision, and strategies.
GoodyCo identity revamp launched to become the house of brands where Goody, Cofique, and Treva reside.
- 1969
- 1980s
- 1990s
- 2000s
- 2010s
- 2020s
Our Pillars of Success
Purpose
Nurturing the Passion for Food and Heartfelt Connections
Creating memorable connections through delicious meals
Products
Elevating Your Table with Innovation
GoodyCo offers a wide variety of high-quality, innovative food and beverage products
People
Unleashing Potential, Igniting Passion
Our GoodyCo family is the heart of our success
Process
Igniting a Culinary Transformation
Transforming the food landscape through innovation and technology
Our House of Brands
Our Products
A Flavorful Symphony of Innovative Food Experiences
We understand that cooking is more than just a task. It's an act of love. That's why we offer the highest quality ingredients to help you create mouthwatering dishes for your family and loved ones. Add a burst of flavor to your dishes with GoodyCo's wide variety of delicious consumer products that allow you to easily enhance any meal. Make every meal a celebration with GoodyCo.
@goodyCo