Our Beginning

In 1969, Ahmed Saied Basamah had an idea - what if he started a food company that did everything better?

The plan was simple – to bring Saudi consumers delicious, healthy, affordable food – to help them to make their meals more delicious. When you decide to do things better, you empower everybody in the chain. And that brings out the very best in them.

Over the years, this vision further evolved. Goody aimed to not only empower females by giving them ‘best in class’ ingredients but it set out to provide them with ‘best in class’ tools that would assist them in their daily quest to amaze.

Goody now provides more than 200 different products. It is expanding across the GCC, South Africa and eventually around the globe.


Our Vision

Become a leading multinational food and beverage company driven by passionate talents building purposeful brands.

Our Values

True Ownership

We believe in true ownership of our business

Family Spirit

We believe that respect and sincere care is due to all


We believe in honesty, transparency and good faith

Passion To Excel

We believe in being committed to be the best




Khalid A. Temairik
Basamh Group CEO

We at Goody have set out to become one of the leading multinational packaged food companies. Driven by passionate people focused on building powerful brands, we are committed to ad...Read More Shared quality to the lives of our consumers. A Saudi success story with experience spanning across 4 decades. Goody presents 200 different products with our foot print across the GCC and Sub-Sahara region. As we continue to grow we have set our eyes to expand globally and are all geared up to amaze the world. Our recipe of success is attributed mainly to our differentiated purpose, unique set of values and best in class product offerings. The strong association with consumers and most importantly team of passionate people is what makes us stand out. Get in touch with our team any time to experience the amazement around Goody.Show Less Share