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Cofique Iced Coffee Recognized as a Top Breakthrough Innovation in KSA!

10 Nov 2021
Cofique Iced Coffee Recognized as a Top Breakthrough Innovation in KSA!

Cofique Iced Coffee has been recognized by Nielsen as a top Breakthrough Innovation in 2021, out of 18,000 products launched during the past two years in Saudi Arabia. This recognition is a testament to the distinctiveness and consumer relevance of Cofique’s Iced Coffee Range, and is aligned with Goody’s aim of bringing inspiration and innovation to every household.

Indeed, in today’s hands-on environment, young millennials are experimenting with their own coffee creations at home. They use their creativity to put their own unique signatures on their beverages, as they enjoy coffee adventures that they themselves have brought to life.

Cofique’s brand promise is providing unique & irresistible coffee experiences at home, and as part of fulfilling this promise, Cofique supports this young audience of millennials with a unique line of products that allows them to experiment further. These products include exciting Iced Coffee flavors like Coconut, Pistachio and Caramel.

In the words of Khurram Jalaluddin, Marketing Director at Goody, “As the first mover in the Saudi market when it comes to in-home instant iced coffee sachets, Cofique aims to set the standard of experience and product excellence for convenient coffee products; providing Gen Z with the tools that they can use to fuel their beverage creativity and fulfill their passion.”

As Cofique continues to deliver on its commitment of enabling the new generation to enjoy unique coffeehouse experiences at home, they can expect more distinctive surprises from the brand in the years to come!

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Ghormallah Alzahrani
Senior Brand Manager

I grew up hearing the “أووو... ما أطيب قودي” jingle my whole life! However, I never imagined that this memory would someday be the key mission of my career. After...Read More Share working for Goody for more than 6 years in multiple roles, I have learned that offering consumers best in class products goes way beyond acquiring the finest ingredients; one needs to ensure that superior processes are embraced in an inspiring and collaborative working environment and, more importantly, that this environment empowers young talent through trust. Simply put, this describes how we at Goody embody our promise of top quality, and how we make that same jingle a reality. Show Less Share