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Goody launches its new brand identity (Goody Circle of Amazement)

13 Jun 2017
Goody launches its new brand identity (Goody Circle of Amazement)

Goody is evolving its brand identity with the launch of the "Goody Circle of Amazement". This evolution is rooted to Goody’s purpose which is “empowering people to amazeThe new Radiating Swoosh around Goody logo captures “the Journey of a Mom in her daily quest to Amaze”. Wherein the radiance of her simple touches not only creates a positive resonance with her Family, but also has a similarly positive and far reaching impact across the society as a whole.

Thus the new logo is a constant reminder and celebration of Mom & Goody’s amazing journey together. A journey beyond mere products and recipes - it is a journey of love, care, and amazement. A journey that spreads through millions of Saudi households, across the years and into the future.

Azzam Aljazi
Azzam Aljazi
Brand Manager

Working for Goody has been an exhilarating learning experience – one which has been a genuine pleasure to be a part of. Goody's close-knit family culture and the challenging natu...Read More Sharere of the work make for an exciting combination that never ceases to be motivating. The company seems to have found the perfect sweet spot: it’s small enough to provide the exposure to decision making normally found in a startup, while still large enough to provide all the advantages of working for a multinational. My mastery of both project management as well as the supply chain, as a whole, has grown exponentially since my joining. The great part, though, is that Goody has pushed me to grow not just as a professional, but as a person in every sense of the word. It's been a roller coaster ride, and I wouldn't have it any other way. Show Less Share