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Goody launches its new brand identity (Goody Circle of Amazement)

13 Jun 2017
Goody launches its new brand identity (Goody Circle of Amazement)

Goody is evolving its brand identity with the launch of the "Goody Circle of Amazement". This evolution is rooted to Goody’s purpose which is “empowering people to amazeThe new Radiating Swoosh around Goody logo captures “the Journey of a Mom in her daily quest to Amaze”. Wherein the radiance of her simple touches not only creates a positive resonance with her Family, but also has a similarly positive and far reaching impact across the society as a whole.

Thus the new logo is a constant reminder and celebration of Mom & Goody’s amazing journey together. A journey beyond mere products and recipes - it is a journey of love, care, and amazement. A journey that spreads through millions of Saudi households, across the years and into the future.

Nissren Quotah
Nissren Quotah
Sales and Operations Manager

I have always had a passion to work for the best and give more than what is expected of me. Goody being the right place to learn and gain knowledge, coupled with the fact that it i...Read More Shares a sanctuary for highly committed and talented people, were major factors enabling me to join its family. Goody’s steady regional growth in the food industry since 1969 shares a bright vision for its flowering future. In addition, overcoming business challenges with a team considered as a family has always elevated my eagerness to grow and inspire. Being part of the Goody family, where we are part of its vision and mission as well as operating with a high level of respect makes me a proud, loyal Goodyian. Show Less Share