Brand Building

Goody develops its communication based on deep insights developed through listening and understanding our target audience. Here are the latest campaigns from Goody.


Home makers are always looking for new ways to keep their families excited about the dishes that they make. They are constantly multitasking, always trying to find a balance between their roles as a g...Read Moreood homemaker and mother without compromising on their career and social aspirations. We noticed that most people choose to use Goody Tuna in sandwiches and salads although there are many other ways that it could be used to create unconventional and exciting recipes. We aimed to give her ideas to make quick and delicious meals for her family without feeling the guilt of creating a dish that is considered too simple. The concept of “Discovering new and creative ways to uplift the Goody Tuna experience” was born through this, where we inspired consumers by ideas such as a Tuna Shawerma and Tuna Burgers amongst others. The campaign was all about how homemakers can unleash her creativity using Goody Tuna to explore new ways it could be used while keeping her family happy.Show Less


Moms are often faced with the challenge of “What to cook today?” And Pasta is often faced with the challenge that it is just seen as a side dish. Goody realized that with both dilemmas, Goody and ...Read Moremoms can come together in creating inspiring dishes that can tackle both issues. Goody Pasta establishes its mastery by empowering consumers through the widest variety of products and solutions. We brought this to life through the Goody Pasta Box; where we delivered it to Moms around KSA asking them to inspire other women on what they can do with Goody Pasta. The Goody Pasta Box consisted of a pasta shape, a pasta sauce, two other Goody ingredients and the Goody Kitchen magazine to spark ideas! The inspiration wave started with our food influencers who in turned nominated other friends who they believe can further inspire their friends. Soon enough females from all over KSA were sharing their pasta recipes; only proving that pasta is not just a side dish but a source of amazement to families!Show Less

Peanut Butter

Moms are bombarded with the same messages that constantly hammer on guilt. Trying to keep their families fed, while meeting nutritional needs, is an everyday struggle. They want brands that help them ...Read Morebreak out of this routine, to do something different, without compromising on their family’s health and happiness. This opportunity was recognized through Peanut Butter in the “Sweetness & Saltiness” campaign, where we created a movement that spreads the healthy versatility of Peanut Butter to unleash the imagination of mothers. We took the first step into the campaign by reaching out to moms on all platforms. We first communicated with them from inside their homes launching our message on social media and supporting it with an entertaining video showing the different recipes of Peanut Butter. We also hammered our message in malls and supermarkets with multiple delicious recipes to further show how Peanut Butter can be used as both Sweet and Salty.Show Less


Goody offers a wide range of condiments that perfectly complement every dish. From our delicious salad dressings, mayonnaise, ketchup, mustard, and hot sauce, to natural vinegar we have everything you...Read More need to add a little flavor. Show Less

Date Spread

A modern twist of originality, Date Spread, a first-of-its-kind product offered by Goody. Today, you can make a new and delicious addition to your table, something that the whole family loves while be...Read Morenefiting from its health nutrients at the same time. You can now enjoy eating dates in a new, easy, handy and appetizing way. Due to the high-quality natural ingredients of Goody's Date Spread, and most importantly the best type of pure dates, it is considered a rich source of fiber, potassium, magnesium, vitamin B6, protein and other health nutrients for the whole family, as it can be used as a healthy substitute compared to other spreadable products. You have several options of using Goody's Date Spread, you can either spread it on a piece of bread, or add it to your desserts. It adds a touch of delicious taste to the sweets and to several other recipes combining the sweet and the salty. Enjoy a new and unprecedented flavor with the whole family, the taste of Goody's Date Spread.Show Less

Sara Jaamour
Snr Associate Brand Manager

Goody is a great national company to work for. Joining Goody with 10 years of experience in multinational companies, mainly sales and trade, I found it very exciting and challengin...Read More Shareg. I discovered that it doesn’t differ from any multinational company. Goody thrives on continuously learning and development, which gives great opportunities to grow and experience new things. It maintains high motivation through recognition. I am proud to be a member of the 'Goodyian' family.Show Less Share