With every campaign, Goody aims to enable females in their daily quest to amaze. Goody Special Pasta achieved this by inspiring females with tips and solutions on how they can turn their gatherings into extraordinary experiences.
Goody Special Pasta launched #خليها ͟سبيشال (#Keep_it_Special), which is a programme featuring Chef Nihal Felembam and Hospitality Artist, Nouf Masoud tackling the challenges faced with gatherings and the small touches that we can do to make any gathering special! This programme was brought to life through digital videos and live mall show.
The live mall show provided an unforgettable experience! We ran four live cooking shows a day across Saudi Arabia. The seated audience experienced innovative pasta dishes made by Goody special pasta and the new Goody pasta sauces. They also discovered hospitality tips and tricks, from table setting to food styling, enabling them to turn their occasions into an extraordinary experience.
At the end of the show, Goody Special Pasta Box was distributed to encourage moms to recreate the experience at home using our Special pasta products and sauces. And, we didn’t forget the crowd! We also sampled the recipes. The cooking show was featured in Destination Magazine!
The success level was beyond expectations. Goody once again empowers females to amaze their family and friends.