Finding new, exciting and different meal ideas for your loved ones to enjoy every single day is a challenging quest. At Goody, we understand our consumers; we strive to provide delicious, healthy and affordable food, to help them prepare mouth-watering and nutritious family meals. That’s why Goody Tuna offers the widest selection of high-quality tuna products and has become one of the top brands in Saudi Arabia.
But, in a tough economic environment, where consumers are constantly looking for the perfect balance between quality and value, our marketing team had a major challenge. The team needed to differentiate our products from other brands in the market. We needed to effectively communicate the superior quality of Goody Tuna in a new, creative and compelling way.
After extensive research and countless brainstorming sessions, we created a powerful campaign bringing back the simple, popular selling line from years past of تونة عن تونة تفرق (One Tuna differs from another). We brought the idea to life through an integrated campaign featuring an outstanding digital video that compared the superior quality of Goody Tuna to other ‘cheap’ brands available in the market. We highlighted our tuna’s superior quality and excellence in terms of its appearance, smell and taste. The message was simple but powerful, “it’s not worth compromising on Goody Tuna”.