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Goody Tuna - Quality That Matters

30 Jan 2018
Goody Tuna - Quality That Matters

Finding new, exciting and different meal ideas for your loved ones to enjoy every single day is a challenging quest. At Goody, we understand our consumers; we strive to provide delicious, healthy and affordable food, to help them prepare mouth-watering and nutritious family meals. That’s why Goody Tuna offers the widest selection of high-quality tuna products and has become one of the top brands in Saudi Arabia.

But, in a tough economic environment, where consumers are constantly looking for the perfect balance between quality and value, our marketing team had a major challenge. The team needed to differentiate our products from other brands in the market. We needed to effectively communicate the superior quality of Goody Tuna in a new, creative and compelling way.

After extensive research and countless brainstorming sessions, we created a powerful campaign bringing back the simple, popular selling line from years past of  تونة عن تونة تفرق (One Tuna differs from another). We brought the idea to life through an integrated campaign featuring an outstanding digital video that compared the superior quality of Goody Tuna to other ‘cheap’ brands available in the market. We highlighted our tuna’s superior quality and excellence in terms of its appearance, smell and taste. The message was simple but powerful, “it’s not worth compromising on Goody Tuna”.

Hazar Hafiz
Snr Associate Manager - Goody Kitchen

My years in Goody has been filled with great learning! I joined under the Corporate Marketing department where I have been exposed to various projects, building my project manageme...Read More Sharent and marketing skills. Goody also keeps updated with new media and I have been given the opportunity to expand my learning in this area. I am certain that the next couple of years would just add more value to my growth! Show Less Share