EMPOWERING PEOPLE TO AMAZE

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Goody Launches its New Brand Identity (Goody Circle of Amazement)

13 Jun 2017
Goody Launches its New Brand Identity (Goody Circle of Amazement)

Goody is evolving its brand identity with the launch of the "Goody Circle of Amazement". This evolution is rooted to Goody’s purpose which is “empowering people to amazeThe new Radiating Swoosh around Goody logo captures “the Journey of a Mom in her daily quest to Amaze”. Wherein the radiance of her simple touches not only creates a positive resonance with her Family, but also has a similarly positive and far reaching impact across the society as a whole.

Thus the new logo is a constant reminder and celebration of Mom & Goody’s amazing journey together. A journey beyond mere products and recipes - it is a journey of love, care, and amazement. A journey that spreads through millions of Saudi households, across the years and into the future.

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Sara Jaamour
Snr Associate Brand Manager

Goody is a great national company to work for. Joining Goody with 10 years of experience in multinational companies, mainly sales and trade, I found it very exciting and challengin...Read More Shareg. I discovered that it doesn’t differ from any multinational company. Goody thrives on continuously learning and development, which gives great opportunities to grow and experience new things. It maintains high motivation through recognition. I am proud to be a member of the 'Goodyian' family.Show Less Share