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Goody Launches its New Brand Identity (Goody Circle of Amazement)

13 Jun 2017
Goody Launches its New Brand Identity (Goody Circle of Amazement)

Goody is evolving its brand identity with the launch of the "Goody Circle of Amazement". This evolution is rooted to Goody’s purpose which is “empowering people to amazeThe new Radiating Swoosh around Goody logo captures “the Journey of a Mom in her daily quest to Amaze”. Wherein the radiance of her simple touches not only creates a positive resonance with her Family, but also has a similarly positive and far reaching impact across the society as a whole.

Thus the new logo is a constant reminder and celebration of Mom & Goody’s amazing journey together. A journey beyond mere products and recipes - it is a journey of love, care, and amazement. A journey that spreads through millions of Saudi households, across the years and into the future.

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Abdu Kasm Shami
Associate Logistics Manager

During my career through being a Goodyian, I have gained much practical experience that has helped me evolve significantly on a professional level. The family sprit that I am livin...Read More Shareg with, surrounded by an amazing team, has enabled me to share great ideas, have high ambitions and overcome rising challenges to achieve excellence and attain best performance; and this is what differentiates the Goody environment. I am really proud to be part of Goody and I think of it as my second home rather than a workplace.Show Less Share